China is now the world’s fifth largest licensing market, and growing rapidly. Given this continuing upward trending and the huge demand for local and global brands by Chinese consumers, it is clear that China needs a broad-based licensing and networking event that brings together the most influential brand owners from all segments of the industry.
Licensing Expo China & LIMA Launch the First China Licensing Awards
SHANGHAI, China, April 5, 2017 /PRNewswire/ -- Licensing Expo China and the International Licensing Industry Merchandisers' Association (LIMA) recently announced the launch of the China Licensing Awards. The Awards aim to recognize the outstanding achievements of companies with licensing properties in China.
Potential Licensees Across China Eager to Learn and Get Started in Licensing Business
Licensing market in China is still relatively young. A lot of brand owners, distributors, retailers and manufacturers are not too familiar on how to get started.
LIMA Inks Exclusive Partnership with UBM for Licensing Expo China
SHANGHAI (January 9, 2017) – UBM has formed an exclusive partnership with the International Licensing Industry Merchandisers’ Association (LIMA), the leading industry association for global licensing, for Licensing Expo China 2017.
China Toy Industry Summit – Chenghai Stop
China Toy Industry Summit was hosted in Chenghai Garden Hotel on Dec 15, 2016. As the host of this summit, Licensing Expo China shared overview of China toy market and also the trends of China licensing market.
Meet: 阿狸 (A-li)
Ali the Fox, NOT the Boxer!
Unlike most well-known cartoon characters are famous for certain movie or animated cartoon, Ali became extremely popular as an internet emoticon on social media, including WeChat, QQ, Sina Weibo, Renren, and etc. Download of Ali’s emoticon on WeChat is more than 2 billion!
UBM, LIMA and Alifish Join Forces to Strengthen Chinese Licensing Market
LONDON, 11 October 2016 - UBM, together with the International Licensing Industry Merchandisers' Association (LIMA) and Alifish, the licensing and entertainment business unit of Alibaba, announce a strategic partnership to strengthen the Chinese licensing industry.
Bulldog to Showcase Top Brands
U.K.-based licensing agency Bulldog Licensing will present a mixture of brands at Brand Licensing Europe.
‘TMNT,’ WWE Slam into Co-Branded Toys
Playmates Toys unveils co-branded action figures, titled Ninja Superstars.
CN Plans ‘Robot Chicken’ Merch
Stop motion comedy series grows lineup with barware, t-shirts and more.