全球授权展·上海站(LEC)

2020 China Licensing Conference

2020 China Licensing Conference will be held in Shanghai on 9 October 2020.

China Licensing Conference aims to share the development status and trends of the licensing industry in the world and China. Licensing International will launch the latest data of the Annual Global Licensing Industry Survey Report in China. The conference will invite elites from various industries to share their licensing cases and experiences to jointly promote the development of China’s licensing industry.

Click here to get tickets now and enjoy early-bird discount

Event details
Time: 9 October 2020, 9:30-17:30
Venue: Shanghai

Agenda

Time

Form

Topic

10:00-10:15

 

Welcome speech

10:15-10:45

Speech

Trends of Global Licensing Industry

10:45-12:15

Speech+Panel

How do IP-brand crossover maximizes the brand value?

13:20-13:40

Speech

The Innovation of Licensing Industry under the Internet Thinking

13:40-14:00

Speech

Discussion on Content Production Mode from ACG to PUGC

14:00-14:20

Speech

Focus on the youth's trend consumption power and build the IP commercial value of entertainment contents

14:20-14:40

Speech

Development of IP Industry Chain of Variety Content from the Perspective of Fan Culture

14:40-15:30

Panel

New thinking on IP product marketing in the era of MCN

15:30-15:45

Tea Break

15:45-16:15

Speech

From Stores to the IP Industry Chain: Revealing the Secret of Retail Entertainment Business

16:15-17:30

Panel

Thoughts of China ’s film and TV IP back-end commercialization development process


Tickets

Full Price

Licensing International member

Early-bird

¥199

¥159

Full price

¥399

¥319


- Licensing International members can enjoy an exclusive 20% discount. Please contact +86 188-1680-6480 for coupon details.
- You can save¥200 by registering before 3 September 2020.
- Accommodation and transportation are not included; afternoon tea will be provided

>> Register now to save¥200

If you have any queries about China Licensing Conference, please contact licensingexpochina@ubm.com.