全球授权展·中国站(LEC)

2019 China Licensing Conference

2019 China Licensing Conference, co-sponsored by Licensing Expo China (LEC) and Licensing International, will be held on 23rd July, 2019.

China Licensing Conference aims to share the development status and trends of the licensing industry in the world and China. LICENSING INTERNATIONAL will also launch the latest data of the Annual Global Licensing Industry Survey Report in China. The conference will invite elites from e-sports licensing, sports licensing, theme space licensing and pan-entertainment platforms to share their licensing cases and experiences to jointly promote the development of China’s licensing industry.





Event Details

Time: 23rd July, 2019 8:30-17:40
Venue: Hall 4.2, NECC (Shanghai), China



Agenda

8:30-9:00

Registration

9:00-9:15

Welcome Speech

9:20-9:50

Speech: Trends of Global Licensing Industry

10:00-11:30

Keynote Panel: Will E-Sports Be the New Licensing Spotlight in Chinese Market?
In recent years, the rapid development of e-sports in China has brought expansion and transformation of related industries, and the potential of e-sports IP licensing business has been continuously improving. Market leaders from the e-sports industry will share the current state of e-sports development in China and analyse its huge licensing business opportunities.

11:30-12:00

Speech: IP Building and Value Mining of Car Racing
While sports events bring business value and social value to different parties, the brand value and IP value of the events themselves also increase. NASCAR, the largest and most recognized car-racing group in the United States, will share its IP construction experience and exploit its business value.

13:00-13:30

Speech: Explore the Possibilities of IP Licensing
The boundaries of traditional IP licensing are constantly being blurred. How can IP be combined with different industries to create more interesting and innovative products?

13:40-15:10

Panel: How IP Licensing Energizes a New Immersive Space Experience?
Entertainment projects focusing on interactive experience have seen a trend of rapid growth. Different brands have also developed their own entertainment projects. How can brand owners effectively use IP licensing to help create an immersive space experience that drives offline reality entertainment?

15:10-15:30

Tea Break

15:30-16:30

Panel: Licensing and Marketing Strategies of Pan-entertainment Platforms
Platforms own traffic and large fan base, which generates demand for platform IP products. How should the entertainment platforms meet the needs in IP licensing cooperation?

16:40-17:40

Dialogue: Work Together, Walk Further
IP licensing is the process by which the licensor and the licensee work together. How to achieve two-way empowerment between the two parties, so as to maximize the effectiveness of IP licensing and to achieve a win-win situation?



Tickets

Early-bird ticket: RMB 199 per person; Member early-bird ticket: RMB 159 per person
Full-price ticket: RMB 399 per person; Member full-price ticket: RMB 319 per person

BUY NOW to get your early-bird ticket!

Notes:
● Accommodation and transportation is not included; Afternoon tea break will be provided;
● Early-bird ticket sales release date: 8th May, 2019 to 9th June, 2019
● Full-price ticket sales release date: 10th June 2019 to 22nd July, 2019
● LICENSING INTERNATIONAL members can enjoy an exclusive 20% discount