全球授权展·中国站(LEC)

China Licensing Awards

China Licensing Awards is co-organized by Licensing Industry Merchandisers’ Association (LIMA) and Licensing Expo China (LEC). The award is established to encourage the original creativity, progress and excellence of China’s licensors, licensees and retailors, etc., and to facilitate the communication and development of China’s licensing industry.

Winners of 7 award categories were announced at the China Licensing Awards Night, held on the evening of July 18, 2017 in Shanghai.


And the Winners are…
BEST CHINA PROPERTY OF THE YEAR
SUPER WINGS (ALPHA GROUP CO.,LTD)

BEST LICENSED PROMOTION OF THE YEAR
ANGRY BIRDS MOVIE X MCDONALDS PROMOTION IN 2016 (McDonalds)

BEST CORPORATE BRAND/FASHION/LIFESTYLE PROGRAM OF THE YEAR
PAUL FRANK (SABAN BRANDS / CBG Original Culture (Shanghai) Co.Ltd)

BEST LOCATION-BASED OR EXPERIENTIAL INITIATIVE OF THE YEAR
GOATS STEPS (Pleasant Goat and Big Big Wolf)

BEST LICENSEE OF THE YEAR
Paul Frank (CBG ORIGINAL CULTURE (SHANGHAI) CO.LTD)

BEST CHARACTER/FILM/TELEVISION/ENTERTAINMENT OF THE YEAR
SUPER WINGS (ALPHA GROUP CO.,LTD)

BEST RETAILER OF THE YEAR
Barbie (TMALL.COM)



Awards Definitions


China Property
This award recognizes licensing excellence, creativity, and innovation for a licensed property developed by a China based company or individual with respect to the property’s primary origin, content, design and/or materials. The property must also have at least one (1) active licensee, and have product that is or has been sold or given away at retail, or available through any other consumer distribution channel anytime during the qualifying period (from April 1st, 2016 to March 31th, 2017).

Licensed Promotion
This award recognizes the most outstanding use of a licensed property to promote a different product or service. This does not refer to the promotion or launch of a licensed property or product itself. Limited to one submission per property.

Corporate Brand/Fashion/Lifestyle Program
This award recognizes licensing excellence, creativity, and innovation for corporate brand, fashion or lifestyle properties.

Location-Based or Experiential Initiative
This award recognizes the most outstanding use of a licensed property at a location or event.

Licensee
This award will recognize manufacturers for one specific property of their own choosing. One licensed property per entry.

Character/Film/Television/Entertainment
This award recognizes licensing excellence, creativity, and innovation for entertainment properties supported by a feature film, television show, publishing, direct-to-video or live broadcast during the qualifying period (from April 1st, 2016 to March 31th, 2017).

Retailer
This award is presented to the retailer that has demonstrated the highest degree of a creative merchandising campaign based on one licensed property, with outstanding sell-through of licensed product.